ASUS Republic of Gamers (ROG) today announced a collaboration with renowned German Techwear brand ACRONYM®, a leading technical apparel design agency, to create a special edition ROG Zephyrus G14 gaming laptop that melds top-of-the-line hardware with a radical new vision for what technology can be. This device is based on a design concept grounded in Errolson Hugh’s vision of a more empowered user: not just a gamer, but a thinker and a creator.
Catch the unboxing on Errolson’s IG TV.
ROG x ACRONYM
ACRONYM®’s co-founder Errolson Hugh has been a pioneer in the technical apparel industry since the company’s founding in 1994. In the 26 years since, their agency has built an extensive design portfolio dedicated to fusing singular style with the latest technology. Whether they’re designing product lines for Nike and Arc’Teryx, virtual video game gear for Square Enix / EIDOS, or creating clothing under their own flag, ACRONYM® has a proven track record as a visionary in the apparel industry with a commitment to sourcing top notch materials to create utilitarian designs that go far beyond style.
Push the Limits of Engineering
With this joint project, the Zephyrus G14 served as a canvas for ACRONYM®’s first gaming hardware design. Zephyrus G14 boasts a punchy 8-core 16-thread AMD® Ryzen™ 9 CPU and a potent NVIDIA® GeForce® RTX™ 2060 GPU, which gives it the power for content creation, like editing videos or streaming, and lets it blaze through tons of modern titles. It also features a slick IPS-level display that’s PANTONE® Validated for color accuracy and boasts Adaptive Sync variable refresh rate technology for ultra-smooth gaming.
The Zephyrus G14 is crafted from high-end materials, from its magnesium alloy deck to its aluminum lid, that allow it to be as light as it is strong. Visually, it’s also set apart by its one-of-a-kind AniMe Matrix™ LED display that offers gamers and creators a new platform to show off custom animations, text effects, and audio visualizers.
Redefine premium gaming
The ROG ZEPHYRUS G14 ACRNM RMT01 presents several distinct visual features, using custom materials, etching, machining, specially developed paints, and two completely original typefaces to bring ACRONYM®’s vision to life.
Precision etchings along its sides reinforce the notion that this is a precision-crafted tool that also took great technical care to make. While its carbon black surfaces are sleek enough to blend into any environment, a closer look reveals striking touches, schematic markings, and iconography that invite curiosity. Every detail on the laptop was given consideration; even the AniMe™ Matrix is equipped with eight ACRONYM®-designed animations exclusive to this device.
ACRONYM® addressed every point of contact between the user and the machine. Even the device’s packaging is unique, designed to fully follow through on ACRONYM®’s philosophy of sustainability and functionality. Everything from the box to the unique ACRONYM® Airpak laptop sleeve is designed to be reusable and recyclable. Altogether, the ROG ZEPHYRUS G14 ACRNM RMT01 represents a bold new frontier in gaming technology, fusing next-gen style with next-gen hardware for the next generation of gamers.
For further details, check out the ASUS Republic of Gamers Facebook Page.